Tuesday, June 28, 2011

Shakeology Recipies with Calorie Count


Someone asked about this today and thought I'd post it here.  It's also available on the TeamBeachbody.com site under Eat Smart / Shakeology Recipes as well.

Chocolate Shakeology® Recipes

Chocolate Shakeology
Here's how to make it: For each of these delicious recipes, add 1 serving of Chocolate Shakeology and ice to taste (add more ice for a thicker shake) to the ingredients listed. Mix in blender until creamy.
You've got the choices: Fresh or frozen fruit. Regular, skim (nonfat), almond, or rice milk (the more milk you add, the creamier). And almond butter instead of peanut butter—use whichever you like better. Enjoy!*
*Keep in mind that substitutions will affect nutrition values listed.

Less than 200 Calories200–300 Calories300–400 Calories

Less than 200 Calories

Mocha Chiller

Mocha Chiller

1 serving of Chocolate Shakeology
  • 1 cup cold coffee
Calories:142
Protein:17 g
Carbs:17 g
Fat:1 g
Saturated Fat:< 1 g
Calories from Fat:10
Chocolate Twilight

Chocolate Twilight

1 serving of Chocolate Shakeology
  • 1 tsp. vanilla extract
  • 1 cup water
Calories:144
Protein:17 g
Carbs:18 g
Fat:1 g
Saturated Fat:< 1 g
Calories from Fat:10
Breakfast at Hazel's

Breakfast at Hazel's

1 serving of Chocolate Shakeology
  • 1 tsp. hazelnut extract
  • 1 cup water
Calories:152
Protein:17 g
Carbs:20 g
Fat:1 g
Saturated Fat:< 1 g
Calories from Fat:10
Chocolate Minty

Chocolate Minty

1 serving of Chocolate Shakeology
  • 1 tsp. mint extract
  • 1 cup water
Calories:156
Protein:17 g
Carbs:21 g
Fat:1 g
Saturated Fat:< 1 g
Calories from Fat:10
Almond Mocha Chiller

Almond Mocha Chiller

1 serving of Chocolate Shakeology
  • 1 tsp. almond extract
  • 1 cup cold coffee
Calories:154
Protein:17 g
Carbs:20 g
Fat:1 g
Saturated Fat:< 1 g
Calories from Fat:10
Chocolate-Covered Strawberries

Chocolate-Covered Strawberries

1 serving of Chocolate Shakeology
  • 1 cup strawberries
  • 1 cup water
Calories:188
Protein:18 g
Carbs:28 g
Fat:1 g
Saturated Fat:< 1 g
Calories from Fat:10
Choc-Orange

Choc-Orange

1 serving of Chocolate Shakeology
  • ½ cup orange juice
  • ½ cup water
Calories:196
Protein:18 g
Carbs:30 g
Fat:1 g
Saturated Fat:< 1 g
Calories from Fat:10

200–300 Calories

Coconut Dream

Coconut Dream

1 serving of Chocolate Shakeology
  • 1 tsp. coconut extract
  • ½ cup skim (nonfat) milk
  • ½ cup water
Calories:200
Protein:21 g
Carbs:28 g
Fat:1 g
Saturated Fat:< 1 g
Calories from Fat:10
Chocolate Raspberry

Chocolate Raspberry

1 serving of Chocolate Shakeology
  • 1 cup raspberries
  • 1 cup water
Calories:213
Protein:18 g
Carbs:32 g
Fat:2 g
Saturated Fat:< 1 g
Calories from Fat:20
Chocolate Spice

Chocolate Spice

1 serving of Chocolate Shakeology
  • 1 tsp. cinnamon
  • ½ tsp. nutmeg
  • 1 cup skim (nonfat) milk
Calories:232
Protein:25 g
Carbs:32 g
Fat:1 g
Saturated Fat:< 1 g
Calories from Fat:10
Strawberry Thunder

Strawberry Thunder

1 serving of Chocolate Shakeology
  • 1 cup strawberries
  • ½ cup blueberries
  • 1 cup water
Calories:236
Protein:19 g
Carbs:39 g
Fat:1 g
Saturated Fat:< 1 g
Calories from Fat:10
Orange U Happy

Orange U Happy

1 serving of Chocolate Shakeology
  • ½ cup raspberries
  • ½ cup orange juice
  • ½ cup water
Calories:228
Protein:19 g
Carbs:37 g
Fat:1 g
Saturated Fat:< 1 g
Calories from Fat:10
Dark Blue Moon

Dark Blue Moon

1 serving of Chocolate Shakeology
  • 1 cup blueberries
  • 1 cup water
Calories:228
Protein:18 g
Carbs:38 g
Fat:1 g
Saturated Fat:< 1 g
Calories from Fat:10
Choconana

Choconana

1 serving of Chocolate Shakeology
  • 1 medium banana
  • 1 cup water
Calories:245
Protein:18 g
Carbs:44 g
Fat:1 g
Saturated Fat:< 1 g
Calories from Fat:10
Chocolate Berry Blast

Chocolate Berry Blast

1 serving of Chocolate Shakeology
  • ½ cup raspberries
  • ¼ cup blueberries
  • ½ cup blackberries
  • 1 cup water
Calories:252
Protein:20 g
Carbs:42 g
Fat:1 g
Saturated Fat:< 1 g
Calories from Fat:10
Banana Split

Banana Split

1 serving of Chocolate Shakeology
  • ½ medium banana
  • 2 fresh pineapple rings
  • 2 large strawberries
  • 1 cup water
Calories:257
Protein:18 g
Carbs:46 g
Fat:1 g
Saturated Fat:< 1 g
Calories from Fat:10
PB and J

PB and J

1 serving of Chocolate Shakeology
  • 1 Tbsp. natural peanut butter
  • ½ cup strawberries
  • 1 cup water
Calories:264
Protein:21 g
Carbs:26 g
Fat:9 g
Saturated Fat:2 g
Calories from Fat:80
Pumpkin Pie

Pumpkin Pie

1 serving of Chocolate Shakeology
  • ½ cup unsweetened canned pumpkin
  • ½ tsp. cinnamon
  • ½ tsp. nutmeg
  • 1 cup skim (nonfat) milk
Calories:272
Protein:26 g
Carbs:41 g
Fat:1 g
Saturated Fat:< 1 g
Calories from Fat:10
Nuts for Chocolate

Nuts for Chocolate

1 serving of Chocolate Shakeology
  • 1 Tbsp. almond butter
  • ½ tsp. almond extract
  • 1 cup almond milk
Calories:285
Protein:20 g
Carbs:23 g
Fat:13 g
Saturated Fat:< 1 g
Calories from Fat:120
Choco Cherry-Licious

Choco Cherry-Licious

1 serving of Chocolate Shakeology
  • ½ cup black cherries, pitted
  • 1 cup vanilla almond milk
Calories:288
Protein:20 g
Carbs:44 g
Fat:4 g
Saturated Fat:< 1 g
Calories from Fat:35
Piña-Banana

Piña-Banana

1 serving of Chocolate Shakeology
  • ½ medium banana
  • ½ cup pineapple juice
  • ½ cup water
Calories:253
Protein:18 g
Carbs:45 g
Fat:1 g
Saturated Fat:< 1 g
Calories from Fat:10
Chocolate Bee

Chocolate Bee

1 serving of Chocolate Shakeology
  • 1 Tbsp. honey
  • 1 cup skim (nonfat) milk
Calories:288
Protein:25 g
Carbs:46 g
Fat:1 g
Saturated Fat:< 1 g
Calories from Fat:10

300–400 Calories

Maple Buttercup

Maple Buttercup

1 serving of Chocolate Shakeology
  • 1 Tbsp. almond butter
  • 1 cup skim (nonfat) milk
  • 1 tsp. maple syrup
Calories:337
Protein:27 g
Carbs:36 g
Fat:10 g
Saturated Fat:1 g
Calories from Fat:90
Chocolate Bananas Foster

Chocolate Bananas Foster

1 serving of Chocolate Shakeology
  • 1 medium banana
  • ½ tsp. cinnamon
  • ½ tsp. rum extract
  • 1 cup skim (nonfat) milk
Calories:336
Protein:26 g
Carbs:57 g
Fat:1 g
Saturated Fat:< 1 g
Calories from Fat:10
Fruit and Nutty

Fruit and Nutty

1 serving of Chocolate Shakeology
  • 1 Tbsp. peanut butter
  • ½ cup raspberries
  • ½ cup blackberries
  • 1 cup almond milk
Calories:344
Protein:24 g
Carbs:36 g
Fat:9 g
Saturated Fat:2 g
Calories from Fat:80
Cheeky Coconut

Cheeky Coconut

1 serving of Chocolate Shakeology
  • 1 tsp. coconut extract
  • 1 medium banana
  • 1 cup skim (nonfat) milk
Calories:337
Protein:26 g
Carbs:61 g
Fat:1 g
Saturated Fat:< 1 g
Calories from Fat:10
Vanilla Almond Fudge

Vanilla Almond Fudge

1 serving of Chocolate Shakeology
  • 1 Tbsp. almond butter
  • 1 tsp. vanilla extract
  • 4 dashes cinnamon
  • 1 cup skim (nonfat) milk
Calories:341
Protein:27 g
Carbs:35 g
Fat:10 g
Saturated Fat:1 g
Calories from Fat:90
Chocolate Banana Nutter

Chocolate Banana Nutter

1 serving of Chocolate Shakeology
  • 1 Tbsp. natural peanut butter
  • 1 medium banana
  • 1 cup water
Calories:350
Protein:22 g
Carbs:47 g
Fat:9 g
Saturated Fat:2 g
Calories from Fat:80
Banana Honeymoon

Banana Honeymoon

1 serving of Chocolate Shakeology
  • ½ medium banana
  • 1 Tbsp. peanut butter
  • 1 Tbsp. honey
  • 1 cup water
Calories:361
Protein:22 g
Carbs:50 g
Fat:9 g
Saturated Fat:2 g
Calories from Fat:80
Cherry Monkey

Cherry Monkey

1 serving of Chocolate Shakeology
  • ½ cup black cherries (pitted)
  • ½ medium banana
  • 1 cup skim (nonfat) milk
Calories:381
Protein:28 g
Carbs:67 g
Fat:1 g
Saturated Fat:< 1 g
Calories from Fat:10
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Friday, May 27, 2011

Stay Off the SCALE!

As many of you already know, I love fitness and the journey toward a healthier happier life.  Anytime someone decides to make a change to maybe drop some weight, become more fit, add muscle or whatever their goals are, I get fired up!  Another win in the battle against obesity!


However when people gauge their success and lose sight of their big picture it usually comes when they step on the scale! This is especially frustration for women caused by a lifetime of calorie counting, dieting, scale watching not to mention the constant bombardment by the media with shows like "The Biggest Loser" and the commercials from those prepackaged food plan companies. It's no wonder we get hung up on weight!


If you recently decided to become more fit and healthy, let me ask a couple questions, you may just fall into this trap;
  1. How do your clothes fit?
  2. How do you FEEL?
  3. Have you checked to see what your body fat percentage is or should be?
If your clothes are feeling loose, you feel great and have more energy and your body fat percentages are going down wouldn't you agree those are all good things?  Then why does the one number from the devil, in this case we'll call it "the scale" matter so much?

Be honest, who really care?

If you drop a couple dress sizes and only drop a few pounds are you THRILLED or frustrated?

Remember when you decided to become more active, healthy, fit, etc., it should have been for the long run, not just 90 days.

Do yourself a favor, stay off the scale and judge your success by the fact that you're working out regularly, you're eating healthy and that you're feeling better!

Ore your other options could be to starve yourself on a crash diet and achieve that "weight loss" goal, but chances are you'll feel like hell, be grumpy, cranky and generally not a whole lot of fun to be around, but hey, you lost some weight!

Stick with your new lifestyle of healthy eating and being more active in the long run you won't give a rip what the "DEVIL" has to say.



Saturday, May 21, 2011

This isn’t your kid’s fourth period gym class - Roseville Press-Tribune

This isn’t your kid’s fourth period gym class - Roseville Press-Tribune

Woodcreek opens gym to public for Monday night fit club
By Sara Seyydin Gold Country News Service
Philip Wood/The Press Tribune
Brad Eickman, one of the leaders of Team Beachbody, follows along with a video played during a recent Woodcreek High School’s Fit Club night.
Woodcreek High school’s gym has turned into a secret resource in the quest to get fit for summer.
Students, teachers and parents have been hitting up Woodcreek Fit Club for a couple months now, but more people are catching on. The club is open to the public at 7:30 p.m. each Monday night.
Woodcreek social science teacher, swim and water polo coach Grant Guensler lost 30 pounds after he started the P-90X fitness and nutrition plan. That spurred him to share the program with his athletes, as well as their families.
“My goal was to promote fitness so they’d have the right mentality at home with the kids,” Guensler said.
Each week a new video from the Beachbody line, which includes P-90X and Insanity, is projected on the big screen in Woodcreek’s gymnasium. Beachbody coaches help lead the workouts and even sample Beachbody recovery products afterward.
While the event is free to the public, any donations collected benefit Woodcreek’s athletic fund. The group has grown to over 30 people in just a few months.
Anthony Hyland of Roseville attends the Woodcreek Fit Club. Hyland weighed 308 pounds before starting the P-90X plan. His doctor told him he had to lose weight or risk more health problems. So far he has lost 103 pounds and dramatically improved his health.
“It changed my life. I do a lot more things with my kids,” Hyland said. “A lot of my friends are sitting at home watching professional athletes with ripped bodies instead of having one. If you really want to change your life, get out here.”

Reach Sara Seyydin at
saras@goldcountrymedia.com.

Ready to Get Fit?
What: Woodcreek High School Fit Club
When: 7:30PM Mondays
Where: Woodcreek High School Gym, 2551 Woodcreek Oaks Blvd. Roseville
Info: Email Grant Guensler at gguensler@rjuhsd.k12.ca.us

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Saturday, May 7, 2011

Team Beachbody comes to Downtown Tuesday Nights!

Coach David Uhte manning the Team Beachbody display

Shakeology no bake cookies




If you're a Shakeology user and chocolate is what you like then you've got to try the No bake cookes.  They're the so easy my 9 year daughter can make them AND they're only around 70 calories each.  So if you're looking for a quick chocolate treat, do yourself a favor and make a batch.

 Shakeology No-Bake Cookies
1    cup reduced-fat or natural peanut butter
1    cup quick-cook oatmeal
1/3 cup honey or agave nectar
1    cup Chocolate Shakeology powder
Preparation:
First, remove any rings you’re wearing and wash your hands really well. Then combine ingredients in medium bowl. Mix well. Roll into balls (about a heaping teaspoon each).
Optional: Roll in crushed nuts, oatmeal mixed with a little cinnamon, whole-grain graham cracker crumbs, or unsweetened coconut flakes.

Bring these with you to a get together, trust me you won't have any left overs!

Enjoy!

Wednesday, April 20, 2011

Roseville Fit Club is ON FIRE!!


Woodcreek High School Fit Club Group Bringing It!
Monday's at 7:30PM at Woodcreek High School in Roseville, CA is the place to be if you're looking to get connected with a great group of people all working out!  The local group of Team Beachbody Coaches are taking the initiative with the help of Woodcreek High School in tackling the growing trend of obesity in the community.

"Even tho Sacramento is ranked #7 on the list of healthiest cities in America that doesn't mean our community isn't struggling with this social problem". says Grant Guensler the Team Beachbody Coach heading up the effort.

Grant and a team of Beachbody Coaches are committed to Ending The Trend of Obesity by hosting these FREE Group Workouts called Fit Clubs.  The workouts are open to the public and to people of all walks of life and fitness level.  The Fit Club workouts are all based on the workout programs from the fitness and weight loss company Beachbody, the company makes the very popular in home fitness programs such as P90X, Insanity, Turbo Jam, Slim in 6 and many more. You may not be familiar with the company name Beachbody but most people are familiar with the product brands.

There is a small donation accepted, $1-$2 collected as a fund raiser for the Woodcreek High School Swim program.

"This is the best kept secret in the area"! says Chuck MacWilliam 53, one of the Team Beachbody coaches leading the charge.  "If we can help a few people figure out how to start making changes in their lives, this will all be worth it".  By the way, Chuck has the chiseled body most men half his age wish they had. Chuck is also one of those super ripped people you'll see on the P90X infomercial, next time you're sitting around watching TV and the P90X infomercial comes on, look for Chuck M.

Contact Grant Guensler via email for more information or to RSVP for the next Fit Club at gguensler@rjuhsd.us


Monday, March 14, 2011

Sports Business—Beachbody Grows Exponentially Thanks To Network Marketing - CNBC

Beachbody Grows Exponentially Thanks To Network Marketing

Published: Monday, 31 Jan 2011 | 5:07 PM EST
By: Darren Rovell
CNBC Sports Business Reporter


There are not many companies these days that can do $400 million in sales and remain relatively anonymous.

Source: Beachbody

Yet Beachbody, a private company, grossed nearly as much as Groupon did last year and very few people talk about the robust engine that is behind exercise workout programs like P90X, INSANITY and Turbo Jam.

Under the leadership of co-founder Jon Congdon and Carl Daikeler, the company has developed a business model that seems to be Teflon, turning successful converts of its programs into network marketers who ensure that the brands flourish.

Many multi-level marketing companies are based on building a network of sellers and distributors getting rewarded based on the size of their network.

Most often, the people who have gotten in on the ground floor reap the greatest benefits while those late to the game struggle to make money.

What makes Beachbody’s network of distributors, called coaches, so successful is that these people have done the programs and are often in incredible shape. Their testimonial and therefore their business relies on how good they look, not whether they tell friends that a certain superfruit drink helps them have more energy or cures their stomach problems.

It seems like, more often than not, network marketing thrives on results which can't be verified, but if my fat friend shows up with a six-pack, I'll be more likely to believe he was doing an intense workout program.

Since starting the network marketing program three and half years ago, Beachbody now has 51,000 coaches who take a cut of videos and nutritional products they sell. Beachbody coaches sell $1 million worth of nutritional shakes under the brand’s Shakeology name a week. And it’s not cheap at around $120 for a month worth of servings.

“We could have built this company’s sales a lot faster at retail by selling at Walmart and Target,” Daikeler said. “But selling it through direct television (infomercials) and through our network works better for us.”

“We could have built this company’s sales a lot faster at retail by selling at Walmart and Target,” Daikeler said. “But selling it through direct television (infomercials) and through our network works better for us.”

Daikeler says that his coaches serve as walking billboards and salespeople who want to help their family and friends by helping them lose weight through the company’s exercise programs. This is unlike many other multi-level marketing companies that solely rely on building a network to make more money.

And Daikeler doesn’t have to pay for testimonials, a common practice in the infomercial business space he plays in.

“The standard network marketing doesn’t work with our model,” Daikeler said. “This is not a ponzi scheme where if you’re the last one in, you don’t have a chance to do well.”

While the average lifespan of a multi-level marketer is three months, Daikeler says his coaches remain in the system an average of 18 months. It’s why he’s confident that by the end of 2011, there will be 150,000 coaches.

“We don’t promise it will replace your every day job,” Daikeler said. “That has been the case with about 1,000 of our coaches. But what it does for others is it keeps them in shape. In order to continue to have credibility selling, you need to continue to keep up. And so, it allows the people who want to fight obesity, to be motivated by the fact that they have skin in the game.”

By continuing to have more and more videos – P90X led to a harder workout, INSANITY, and that program is leading to The Asylum, which will come out in a few weeks – I don’t see Beachbody slowing down any time soon. And the non-traditional, more patient route of using those converted to the brand by really using it is a smart approach that I think will pay off nicely down the road.

Sports Business—Beachbody Grows Exponentially Thanks To Network Marketing - CNBC
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Tuesday, December 14, 2010

From HCG Diets to Shake Weights: Fitness Trends in Review

From HCG Diets to Shake Weights: Fitness Trends in Review

From HCG Diets to Shake Weights: Fitness Trends in Review

Buzz up!41 votes

From tapeworms and Thighmasters to fad diets and blubber-shaking machinery, the only sure thing in the fitness world is that there will always be a new trend claiming to be the secret to quick and easy weightloss or eternal youth. Often, these fads make unrealistic promises or are downright unhealthy. Sometimes, though, trends bubble up for a reason—because they work. Here’s a look at five current fitness trends and my suggestions as to whether you should “hit it” or “quit it.”

HCG Diet: Fad diets are a dime a dozen. All the ones that “work” use the same trick: They have some loosely-tested medical theory that distracts you from the fact that you are just doing good old calorie cutting. This is true of most low-carb and non-medically-indicated gluten-free diets, and it’s certainly true with the HCG diet. In its truest form, the HCG diet requires daily injections of a hormone found in pregnant women that is supposed to help release fat stores. Of course, the internet has sprung up with sites offering to sell you HCG in pill form. But HCG is not active in an oral form, so the pills you find on the internet are pure placebos. In either case, the HCG is more or less a red herring anyway. The real way the HCG diet “works”—you are only allowed 500 calories per day! Yes, you read that right—500 calories. Of course you are going to lose weight in the short-term, but a 500-calorie diet is something one should never undertake without the strictest of doctor’s supervision.

The Verdict: Quit It. If you want to lose weight, you need to eat fewer calories than you burn by creating a sustainable deficit, which can be done by anyone, anywhere, for free! If you must, you can take a few twenty-dollar bills out of your wallet and flush them down the toilet for motivation, which would be better than spending your hard-earned cash on this internet gimmick.

P90X: The saying goes, “At any given time, there is an episode of I Love Lucy playing somewhere in the world.” I think the same is probably true of the P90X infomercial—possibly twofold. The parade of jaw-dropping transformations and well-oiled “after shots” just reek of scam. But, you know what…? The hype machine of the infomercial doesn’t change the fact that P90X is a really solid, well-rounded, old-school weight and cardio program that will deliver great results to anyone who has the dedication to push themselves through the workouts and, most importantly, reel in their diet. It delivers the same kind of solid workout experience you can get from taking several classes at a gym, which makes it ideal for parents and people who like the flexibility of working out at home. (One caveat: If you are a woman looking to lose weight, it’s likely the nutrition guide that comes with the program will suggest far too many calories. Here are some suggestions for alterations.)

The Verdict: Hit it! Just don’t expect that something magical will happen when the UPS man delivers the package to your door. As with any workout program, you’ll need the commitment to hit the workouts hard and change your diet to see results.

Shake Weight: Due to a so-bad-it's-good advertising campaign, the Shake Weight has become a viral video darling and even landed a starring role on an episode of South Park. But, is it any good as a workout tool? Hardly. I purchased the Shake Weight in the “for men” size and ran through the blink-and-you’ll-miss-it enclosed workout DVD. For starters, I can think of very little that would actually “get you ripped in only 6 minutes per day” aside from deadlifting a small SUV repeatedly. And, while I did have difficulty shaking the weight for the specified period, I’m chalking that up to a slippery handle and biomechanically-shaky moves. I felt no delayed muscle soreness that would indicate that the workout had done anything different from my usual weight regime. Plus, it works only three muscle groups, and there’s certainly not enough weight involved in any case to “get you ripped.” In fact, I’d argue good ole pushups, dips, and pull-ups would do a much better job of that than this noisy gizmo.

The Verdict: Quit It. Spend your thirty bucks on a pair of 20-pound dumbbells that you can use for curls, presses, squats, and lunges to get a full-body workout. Bonus tip: If you want to get the whole Shake Weight experience with your dumbbells, just stop your curl or press mid-way through the rep and do micropulses or hold the isometric contraction for 30 seconds. Oh, and make funny faces. That’s the important part.

HIIT (High Intensity Interval Training): High Intensity Interval Training is the talk of the gym, promising to burn the most calories in the least amount of time and elevating post-exercise calorie burn for up to 24 hours after the session. HIIT is a great addition to most workout programs, and all these claims are backed by solid research, but here’s the thing—most people don’t do HIIT right. It’s more than just hitting the “interval” button on the elliptical while reading the latest copy of Cosmo. A true HIIT workout session involves a warm-up followed by one minute of all-out intensity and one minute of recovery, repeated no more than 10 times, and followed by a cool down. To be true HIIT, the all-out bursts must be can’t-go-for-a-second-longer intervals, and at the end of the 20-30 minute session you should be absolutely beat.

The Verdict: Hit it! High Intensity Interval Training is a great way to get the most out of your workout time. Remember, though, that a true HIIT will leave you utterly depleted and require proper recovery, so don’t do this kind of workout on back-to-back days. Also, don’t put too much weight on the promise of increased post-exercise burn—any workout program will do this. Just focus on blasting through those calories in the workout timeframe and consider any additional benefits as gravy. I tell my clients: With HIIT, if you don’t feel like a flailing fool in the gym, you probably aren’t doing it right.

High-Antioxidant Drinks and Supplements (Acai Berry, Pomegranate, etc.): It seems that anti-oxidants have been added to so many products these days, promising everything from better heart health to eternal youth. Notably, the beverage aisle is jam-packed with high-antioxidant drinks, but most of these drinks are nothing more than expensive fruit punch, with little to offer than massive quantities of sugar and some vitamins tossed in to make for better marketing. Yes, a diet sufficiently high in anti-oxidants is important for good health, but a well-rounded diet full of multi-colored foods will not only provide you more than enough vitamins and minerals, it will contain other important phytonutrients and fiber naturally. I am always wary of artificially adding nutrients to our food outside the ratio of what you’d find in a healthy, well-balanced diet. There is even some evidence that too many anti-oxidants might reduce the positive adaptations to exercise.

The Verdict: Quit it! Don’t reach for a pricy, sugary, calorie-bomb just because it claims to have anti-oxidants or other health benefits. If you are eating a well-rounded, colorful diet, you are probably doing fine on the anti-oxidant front. Try as we might, we really can’t improve on water for drinking.

If you’ve got a fitness trend you’d like me to investigate, drop me a note.


Heather Hawkins is a certified personal trainer and fitness nutrition coach based in San Francisco, CA, who works with clients over the internet through FitLifeSF Coaching and blogs at FitLifeSF.com. Please send your fitness and nutrition questions to Smurf@FitLifeSF.com for use in future blogs.



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Friday, November 19, 2010

Beachbody: Thinking Beyond the Infomercial - BusinessWeek

Beachbody: Thinking Beyond the Infomercial - BusinessWeek


Horton promises pain and perspiration—and it sells

Tony Horton has trained senators, soldiers, and celebrities such as Bruce Springsteen and Billy Idol. In the past three weeks, the latter-day Jack LaLanne has been to six states to promote his grueling in-home fitness program, P90X. Soon, Horton is off to Japan and France for training sessions, his first book will be published in December, and he's shopping around a reality TV show. "The first five months of the year I slept in my own bed only 50 times," Horton says. "It's pretty crazy."

P90X, flogged countless times daily on cable TV, is an anomaly in direct marketing. Most of the pills and potions seen on infomercials seem to offer physical perfection with little effort. Horton, by contrast, has persuaded 3 million people to pay $140 for his 12-DVD program by promising three months of pain and perspiration in a routine that combines resistance training, yoga, boxing, weight lifting, and a strict diet.

At age 52, 5 feet, 11 inches, and 175 pounds, Horton can do 35 pull-ups, 100 push-ups, and climb a 25-foot rope upside down while barely breaking a sweat. In the videos, Horton combines the discipline of a drill sergeant with a touch of humor left over from a youthful flirtation with stand-up comedy. What Horton calls muscle confusion—a series of varied workouts targeting different muscle groups at different times—seems to work. Initially, "I would do the leg workout and wouldn't be able to walk the next two days," says Liz Beebe, a 29-year-old actress from Los Angeles. "But once you start, you get hooked."

Now that it has built a loyal customer base, Beachbody, the Santa Monica (Calif.) company that sells P90X, knows it needs to figure out what's next. It has sold $420 million worth of P90X DVDs since they were introduced in 2005, and buyers of the program will drive nearly half of Beachbody's $430 million in revenue this year. Problem is, P90X sales growth has slowed in recent years, from 85 percent in 2008 to about 30 percent this year. "Fitness is very much like fashion," says Carl Daikeler, chief executive officer of Beachbody. "The important thing is that the company continue to learn from the marketplace."

One thing Beachbody has learned is that P90X isn't for everyone. So the company is introducing programs for the elderly, teens, and the religious (Body Gospel, a program set to church music). Next year, Horton will star in a revision of a less intense P90X variant called Power90, as well as a tougher version for die-hard fitness nuts. And Beachbody has created Spanish-language P90X videos, something it plans to do for its entire product line.

The company is also stepping up a direct-sales initiative called Team Beachbody in which people market products to friends and get a share of the revenues (and a piece of commissions earned by other salespeople they recruit). The plan is paying off: Shakeology, a meal-replacement drink sold only by direct sales, is Beachbody's fastest-growing product.

Daikeler expects Team Beachbody revenue to reach $200 million in 2011, up from $35 million last year. "Long term, more people are likely to buy from friends and family members who got results vs. people who are going to buy from an infomercial," he says. Half of P90X buyers have never even seen a commercial for the DVDs, he says.

Finally, Beachbody is trying to broaden its appeal. The company's website sells P90X drinks, protein supplements, chin-up bars, and other spin-offs. "If you look at direct marketing folks that aren't on television anymore," Horton says, "what they didn't do is work on building their brand."

The bottom line: After racking up $420 million in sales of P90X DVDs, Beachbody is seeking to reduce its dependence on the smash-hit fitness program.

Deprez is a reporter for Bloomberg News.

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